Ideas. Actions. Change.


Putting the G into Gaming is a campaign to build more gender diverse and inclusive workplaces in games with actionable steps.

Putting the G into Gaming has four focus areas:

  • Attracting women from outside the industry into Games
  • Supporting women already in the industry
  • Working with schools, universities and parents to promote games as an attractive career option for girls and young women
  • Providing studios with practical advice on how they can address gender imbalance, regardless of their size

Around 20% of the gaming industry workforce is female. An even smaller percentage of those are engaged in development roles or in leadership positions.

We’re here to find ways the industry can put its foot on the accelerator to make Games a go-to career choice for women, from all walks of life.

about us section

Together, we...

  • Champion women working in the industry – sharing advice, support, guidance and a voice to speak out.
  • Promote diverse thinking, working directly with studios to share our community feedback – offering them the tools they need for a working environment that’s gender neutral and welcoming to all.
  • Attract and connect with female talent across all ages and experience levels to encourage them to see Games as a career for them.
  • Share the love and passionately celebrate the wonderful women working in Games.

Join the initiative.

Putting the G into Gaming is a platform for everyone, providing a hub for positivity, real ideas, real actions and real change.

 We are inviting studios to host a G Into Gaming workshop to hear external expert advice and discuss some of the gender balance issues we, as an industry, are facing.

We are also calling for individuals from across the industry – female and male – to become G Into Gaming Champions of Change and help to support this important initiative.

Contact us today to find out more and to become a Champion of Change!


  • Phone

    +01925 839 700

  • Address

    820 Birchwood
    Warrington, UK WA3 7QZ

  • Get Directions